The good photographer enhances the object by giving it life, captures the essence of the particular, plays with the environments and the lights to create the atmosphere.
The still life, an English term corresponding to our artistic still life, is based on a precise photographic technique that has carved out an increasingly important space in the communication / advertising sector. The technique of immortalizing static objects requires a precise preparation, which includes the right setting up of the photographic set, the positioning of the lights, the choice of the best lens and frame.
The ultimate goal is to make the most of the photographed subject, through the exaltation of the characteristics of the same. Still-life is increasingly required for the creation of catalogs, advertising campaigns, as well as for packaging and the web. The border with food photography (still life of food) and with industrial photography (still life of products and machinery) is very thin, so much so that the various techniques increasingly present areas of overlap.