Ansel Adams writes “The sheer ease with which we can produce a superficial image, often leads to creative disaster"
In fact anyone today, thanks to technology, is able to take photographs, capture moments or manipulate them, modify them and distribute them through social networks.
In my opinion this is the reason why today a professional photographer has to find the right compromise between the reproduction of reality and digitalization, which must follow the refinement of some details without distorting the essence of the subject, whatever it may be.
The work of a photographer begins with the identification of the set, the lights, the most correct framing, these are essential elements that one can achieve only through experience and a careful study.
The sectors I mainly work for are industrial Photography, still-life photography, food photography, embracing architectural and cinematographic photography.
As per Mr. Helmut Newton words “The desire to discover, the desire to move, to capture the flavor, three concepts that describe the art of photography.”